TLA Black Women In Tech

1,404

members

2,636

event attendees

2,904

LinkedIn followers

1,825

Twitter followers

Challenge

TLA Black Women in Tech is a non-profit organisation created in 2019. TLA Black Women in Tech was born out of a desire to inspire, support, connect the tech sphere to allow more black women to excel and tech companies to perform better through diversity & inclusion.

Solution

For this organisation, we started with a community-building strategy to attract our audience through the support of the ecosystem

We continuously raised brand awareness through digital campaigns and ongoing social media activities through the right channels

We run great monthly events with great speakers who helped us grow our audience

We developed partnerships with organisations focusing on the same mission and same target audience

We developed sponsorship opportunities

We launched our website after having to attract more than a thousand members for TLA Black Women in Tech

Results

TLA Black Women in Tech has worked with established companies such as Deutsche Bank, Deloitte, Unilever, Arbuthnot and Latham, The Department of Education and many more

TLA Black Women in Tech attracted:

  • 1,117 Active members across the world
  • 1,876 Event attendees
  • 2,041 LinkedIn followers
  • 1,484 Twitter followers
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