For the launch of their new range of city cars, Suzuki exhibited at the leading beauty, fitness and well-being women’s event in the UK. Suzuki was looking for a fun and innovative way to attract visitors and create a memorable experience.

We created a colour psychology game:
• to create a buzz and attract more visitors to the stand.
• to engage more visitors and stimulate interest in the Suzuki car range.

• Stand visitors engaged and enjoyed what the car colour psychology game because of the veracity of the results and the personalised car experience.
• Traffic increase on the stand compared to the previous years.
• The visitors discovered new functionalities and benefits of the Suzuki car range.
• Increase car purchase within the 3 months that follow the event