30% of traffic increase on the stand compared to the previous year
98% customer behaviour veracity
- Sector: Automotive manufacturer
- Location: UK
- Reach: National
Suzuki is a Japanese multinational corporation known for manufacturing a wide range of products, including automobiles, motorcycles, and marine engines. The brand is recognized for its innovative engineering and high-quality products. Suzuki has a strong global presence and is committed to sustainability, social responsibility, and customer satisfaction.
For the launch of their new range of city cars, Suzuki exhibited at a leading beauty, fitness and well-being women’s event in the UK. Suzuki contacted us looking for a fun and innovative way to attract visitors and create a memorable experience.
To increase visitor engagement and generate buzz around the Suzuki car range, we developed a colour psychology game for use at events and exhibitions.
By combining colour theory with interactive gameplay, we aimed to create an experience that would not only be enjoyable for visitors but also showcase the innovative and creative side of the Suzuki brand.
After implementing the colour psychology game on the Suzuki stand, the results were overwhelmingly positive. Stand visitors were highly engaged and enjoyed the personalized car experience, thanks to the veracity of the results produced by the game.
Compared to previous years, traffic on the stand increased significantly, demonstrating the effectiveness of the game in attracting more visitors.
Additionally, visitors were able to discover new functionalities and benefits of the Suzuki car range, which helped to stimulate their interest and increase brand awareness.
As a direct result of our efforts, there was a notable increase in car purchases within the three months that followed the event, proving the success of the colour psychology game in achieving our aims and generating a positive impact for the Suzuki brand.