PENG
A successful fast brand launch
About PENG
The smart and modern payment solution tool for small businesses with customer-facing requirements. Their mission is to provide small business owners effective fintech solutions to improve their payment options, and cash flow, and protect them against fraud so they can increase their ability to grow their business successfully. PENG has for purpose to make financial literacy accessible to all, so individuals from unprivileged backgrounds and entrepreneurs can achieve financial freedom more successfully.
Challenge
Our client was looking to create a fintech brand that aided small businesses with premium finance and technologies to increase the efficiency of payment collection. They needed a brand with a strong brand positioning and a unique brand identity to secure a partnership with Ecospend. With limited time on our side, we also had a two-month deadline.
Solution
As our client needed more precise goals, we conducted some research to maximise market opportunities.
Firstly, we worked on the customer strategy to identify their optimal market position and value proposition. PENG had positioned itself as the modern face-to-face payment solution for entrepreneurs. With a clear target and positioning, we could emphasise their value proposition. We developed an appealing and distinguishable brand identity that aligned with the brand positioning and target market.
Results
PENG secured a partnership with Ecospend. PENG’S App cloning development was authorised in less than 60 days. The brand was ready to launch in only 30 days
We would love to help you
3 Colours Rule is a creative branding agency for tech companies. We use our expertise in creative concept strategy, neurobranding, colourology and neuromarketing to develop remarkable brands that stand out and grow in their market. Book a call or contact us today 020 3617 8706 or info@3coloursrule.com
