Black Women in Tech

The organisation was created to address the lack of diversity and inclusion in the tech sector, to promote the advancement of black women in this field and enable more opportunities and support tech companies with their diversity agenda.

CREATIVE BRANDING

The success of GTA Black Women in Tech has been built on a variety of strategies that have helped to attract, engage, and grow their audience. To begin with, from extensive background research, we constructed GTA’s brand identity. This included GTA’s framework, brand guidelines, logo, and master presentation. Every component of our work reflected GTA’s values of professionalism, empowerment and diversity.

CREATIVITY AND INNOVATION AT THE CENTRE

We led their growth through creative initiatives which catapulted their growth year after year:

• The production, design and distribution of The Voices In The Shadow book series also attracted FTSE100 Tech companies as sponsors
• The creation of artwork to address societal issues with a positive and inclusive perspective
• Global trips to connect tech companies and our communities and discover tech initiatives around the world

COMMUNITY GROWTH STRATEGY

We then began focusing on community-building and creating a supportive environment that attracted individuals interested in their mission. We also utilised digital campaigns and social media activities to raise brand awareness and expand their reach.

EVENTS

Hosting monthly events with top industry speakers and developing partnerships with other organisations helped to further grow the GTA audience and amplify their impact.