200% company size growth and continuously growing

Brand clarity improved engagement and sales activities

  • Sector: Fintech
  • Location: UK
  • Reach: National

EIP is a company that is driving transformation in the insurance industry by leveraging automation and digitalization. They provide end-to-end digital solutions that enable mobile network operators, banks, and other providers of device and subscription-based insurance to reduce costs, increase profits, and enhance their digital customer experience.


Our client had expanded their business activities, but they were struggling to clearly communicate their brand value proposition to potential customers. They needed help with their messaging, product strategy, and brand presentation to scale their business globally.


To effectively articulate the unique set of values of EIP, we started with a growth audit to identify the key strengths & weaknesses of the company against their key competitors and market opportunities.

Following the brand audit, we conducted their brand strategy and product strategy to effectively articulate their unique set of values to increase prospect conversion, customer product adoption and transaction.

Then we carried out the redesign of their brand identity, including logo, colour scheme, brand collaterals, marketing decks & website. As well as a review and simplification of the brand messaging, including website, social channels, marketing materials and PR.

An image speaks a thousand words. To effectively articulate EIP technology, we create video presentations for each product which could be used for the website, presentation and social media communication.


EIP now embodies a unique, fresh and positive company culture transcends through its brand. EIP is recognised as a world-leading InsurTech company, providing a complete end-to-end digital solution for smartphone and lifestyle insurers.

They received recognition from FinTech Global as a Top 100 InsurTech company and have maintained great client retention with clients such as Vodafone.

  • Brand
  • Design
  • Personal branding
  • Product
  • Strategy

I approached 3 Colours Rule with the brief and upon our first meeting, it was clear they had quickly grasped our challenges, had a clear approach in mind as to how to address and immediately gave confidence she could deliver what we needed.

From the onset of the project, there was good engagement, quick turnaround of deliverables and the drive to keep us focused on meeting our end goal – but that’s what you’d expect from an award-winning agency. We are very happy with the new brand identity we developed with 3 Colours Rule.

Glen Adam

Head of marketing, eip