BRiM, a new and unprecedented industry collaboration in the UK to increase Black representation in marketing (BRiM) launches today. BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity,
equity and inclusion experts. To mark the launch, BRiM is unveiling a framework to increase Black representation in marketing. The Advertising Association has made the BRiM framework available for free via its website and is inviting everyone in the industry to review the framework and put plans into action to create impactful and long-lasting change. Visit website here

Our client was looking for a creative agency with great creative abilities and diversity understanding for developing the brand identity of BRiM, Black representation in marketing.

3 Colours Rule creative and diverse team was able to successfully develop the brand identity and brand collaterals on time. Companies such as Unilever, Facebook, VCCP and many are advocating BRiM with pride.

On its launch, the BRiM has received amazing engagement and press coverage. The BRiM initiative has been featured in Campaign Magazine, Marketing Week, MediaTel and Mobile Marketing.

Deloitte

Deborah Womack
Marketing Leadership 
“For me, there was never a second choice for someone to lead the creative charge for BRiM! And sister, you and 3 Colours Rule have done us proud! I can’t wait to see what we get to do together next.”

Facebook

Henrie Clarke
Director, EMEA Client Councils 
“Your work on BRiM is outstanding. Thank you for bringing the brand to life in such a compelling way. We’ve loved working with you”

Shell

Dean Aragón
CEO & Vice Chairman 
“Your team definitely rule! Thanks for all the passion, hard work and brilliant delivery. It’s time we all get it, love it and ultimately live it. Let’s all make #BRIM happen now.”