A brand with a voice
- Sector: Data Reporting Tech
- Location: UK
- Reach: National
Arivu is a blockchain enabled platform helping companies to validate and increase trust in their ESG and sustainability transitions.
RISC Vision and Arivu lacked a clear value proposition, positioning, and compelling story. They had no marketing strategy to generate leads or attract clients, which put their long-term success at risk. Developing a strong brand identity and marketing strategy was crucial for growth and success.
Market research showed that ESG requirements were a top priority for enterprises. We responded by reconstructing our brand, simplifying messaging, and developing marketing assets to build credibility. We also focused on growing the personal brand of our CEO to establish thought leadership. This helped position us as an ESG leader and meet the high demand for ESG solutions.
By developing their own educational content, we helped our clients increase their brand voice and establish their authority in their industry. This contributed to a 50% growth in pilot and partnership acquisition, allowing for continuous product improvement while simultaneously growing their brand.
As a result of our efforts, our client was also featured in 28 fintech and blockchain media outlets. This not only increased their brand awareness but also helped establish their company as a reputable player in the industry. Overall, our marketing strategies and content development helped our client achieve significant growth and recognition within their industry.
- Personal branding