Amadeus
50% transaction increase value per customer
- Sector: Consultancy
- Location: UK
- Reach: National
Amadeus needed our expertise in rebranding, to strengthen their brand’s perception in the minds of their target audience, ultimately leading to increased engagement and revenue.
Challenge
Amadeus needed our expertise in rebranding, to strengthen their brand’s perception in the minds of their target audience, ultimately leading to increased engagement and revenue.
Solution
First we conducted a Logo rebrand to give it a more contemporary and appealing look. Then, we developed and executed a comprehensive web strategy, designing and building a website that was visually appealing, user-friendly, and optimized for search engines. We also crafted persuasive marketing copy that effectively communicated our brand message and value proposition to Amadeus’ target audience.
In addition, we developed a cohesive brand and marketing collateral strategy, ensuring that all our materials were consistent with our brand identity and messaging. Finally, we created visually appealing designs for their website, marketing materials, and other collateral that aligned with their brand identity and message.
Results
The success of this branding strategy is reflected in the significant growth in client transaction value, which increased by an impressive 50% within just 6 months of implementation.
The brand developed for Amadeus effectively communicates the unique value proposition of their services to clients. By establishing a brand that resonates with clients on an emotional level, Amadeus has been able to effectively differentiate themselves from competitors and establish a loyal customer base.
- Brand
- Design
- Product
- Strategy
Post-re-branding, the sales value has increased significantly by over 50%. So we have clients signing up for more products as opposed to a single product before. This can be directly attributed to the successful re-branding.
3 Colours Rule took over the re-branding of Amadeus and we could not have asked for a better company to work with. They have delivered excellent results and Flavilla has been personally involved at each stage delivering much beyond our expectations.
Sid Mohanty
Managing director, Amadeus
