How to Not Flop the Launch of your App

With the increased competition in the app marketplace, it’s more important than ever to make sure your app has a great user experience. In fact, according to an App Annie study, a great UX can lead to increased user satisfaction, loyalty and engagement by as much as 4x or more.

A bad app user experience can be a deal-breaker. App UX design is crucial to ensuring that your app meets users’ goals, making it useful and enjoyable. In this article, we describe how to create a great app UX. The key steps include defining your target audience, identifying user goals and designing the user flow, prototyping and testing or iterating and improving. Unlike bad apps, good apps are useful, intuitive and enjoyable for users.

Defining the target audience

When you’re about to launch your new app, it’s easy to get excited and rush into things. But before you release it on the world you want to make sure it’ll stick.

Designing an app for a specific group of users is critical. You don’t need to have a private team meeting with 25 key stakeholders, but it’s essential to make sure you have defined who your target audience is.

For example, let’s say you are developing a new task management app. Your target audience might be small business owners who need a way to organize and track their tasks and projects. Understanding this audience will help you make design and feature decisions that will appeal to this group of users.

Identifying User Goals

At launch, your app’s success is dependent on its users. To ensure a smooth launch and continued success, it’s important to know how people will use your app so that you can design features that meet their needs. Every app is different and requires its own unique focus. To make sure you’re designing for the right things, ask yourself: What are the top user goals for this app?

Thoroughly understanding what users want to accomplish with your app will allow you to design features that meet the needs of these users.

Defining audience members, their goals with your app, and their demographic information are essential to creating an intuitive and useful app.

Designing the User Flow

When thinking about the user flow, consider what a user would want to accomplish first and foremost with the app.

It is a good idea to draw a flow diagram of the user’s path through the application. Most people find that it helps them get a clear picture in their mind and ensures that they have considered all the possible paths a user can take through your app. It’s important to design a user flow that is logical and easy to follow so that each step builds upon one another in a way that makes sense.

For example, in the task management app, the user flow might involve creating a new project, adding tasks to the project, marking tasks as complete, and reviewing the progress of the project. Ensuring that the user flow is logical and intuitive will help users quickly and easily accomplish their goals with the app

Prototyping and Testing

There’s one thing that can make or break an app: testing. Testing is key to making sure your app is ready to launch. Otherwise, you could be left with an entire product that doesn’t work as you intended. Don’t let this happen – take time to test your app and make sure it’s up to par before launching it into the world.

Prototyping and testing are important steps in the app development process, as they allow you to gather feedback and make improvements before launching the app.

For example, you might create a low-fidelity prototype of the task management app and test it with a small group of small business owners. This could involve asking users to perform specific tasks within the app and observing their behaviour and gathering their feedback. Using this feedback, you can adjust the design and features to improve the user experience.

Iterating and Improving

Remember that the launch of your app is just the beginning.

It’s important to make changes to the app based on what was learned from prototyping and testing. This could involve adding or removing features, adjusting the layout, making other design changes, or even improving functionality based on feedback. For example, you could add a calendar view if small business owners testing your app said it would be helpful.

Iterating and improving it based on the feedback you get from users and experts will help ensure that you get the most out of your investment.

In conclusion, launching a great app UX involves a number of different steps, including:

  1. Defining the target audience
  2. Identifying user goals
  3. Designing the user flow
  4. Prototyping and testing
  5. Iterating and improving

As you can see, launching an app isn’t an easy task. But if you do the legwork, embrace change, and seek feedback from a wide range of users (including real users), then you’re well on your way to creating an amazing app that people want.

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3 Colours Rule is a branding and marketing agency specialising in growing tech companies and start-ups. Beyond our brand strategy, design, and marketing services; we also have a podcast: Tech Brains Talk where our founder has conversations with experts and entrepreneurs in tech. Additionally, discover our branding and marketing academy to support marketers expand their skills and entrepreneurs too. Visit our non-profit organisation, TLA Black Women In Tech, one of the fastest-growing communities for black female professionals and entrepreneurs in tech.