FinTech Marketing FAQs

Storytelling is a powerful way to strengthen your brand. It’s one of the major components of a personal content marketing approach. Through personal stories, you can take your target audience on a journey they yearn to discover and experience. In order for prospects and clients to form a strong connection with your brand, your company storytelling must be authentic, compelling, creative and fascinating. As Philip Pullman said, “After nourishment, shelter and companionship, stories are the thing we need most in the world”. This article focuses on financial companies challenges. Discover how to distinguish your financial company and stand out using the power of storytelling.

Nowadays, customers and businesses rely on the Internet to find services and products they need. The first thing we do is to check out their website, social media presence and review platforms to form an opinion about a company before purchasing. It is the same for every business.

An average of 2 hours a day is spent online with most of the world now owning a page on various social media platforms. This means that your brand has unbridled contact with your target audience. The use of social media is an innovative and inexpensive way to increase the awareness of your brand to the target audiences. It is especially useful for small and medium-sized businesses that cannot spend millions on traditional advertising routes, social media levels the playing field, and below are some key tips in making the most of social media to increase the awareness of your brand.

The internet revolution has completely transformed the way in which we function in the world, with an increase in the accessibility of knowledge coupled with a lack of time; our visual perception of the world is what we use to form our opinions. Subsequently, consumers recognise companies through the brand’s visual identity; forming opinions before they know about who it is or what they do. Therefore logos are not purely aesthetic; they are the most fundamental way in which a brand communicates with the consumers. Below are four points I believe are essential in forming and maintaining your brand identity.