Webinar: Diversity is good business

Diversity is not just a nice to have, it’s a business imperative. So why does it matter and how can businesses make diversity and inclusion work for them? View our recent Tech Sector webinar for insights and observations from leading commentators on this crucial business issue.

Guest speakers, Flavilla Fongang, Managing Director at 3 Colours Rule and Marianne West, Head of Talent at Advanced share key insights on what matters today. Please note that all information is correct as of 03.03.2022.

Creating an Inclusive Brand Identity for Diverse Audiences

In today's diverse and inclusive world, creating an inclusive brand identity is more important than ever. An inclusive brand identity is one that resonates with diverse audiences and creates a sense of belonging and connection.

Challenges and Solutions for Implementing Inclusive Marketing Strategies

Inclusive marketing strategies have become essential in today's diverse and socially conscious marketplace. However, their successful implementation can be hindered by various challenges, ranging from unconscious biases to limited representation.

How To Develop a Winning Content Marketing Strategy For Your Tech Company

Content marketing campaigns can help you reach new audiences and drive more traffic to your site. But to succeed, you need to know what works for your company in today’s world of digital media.

How to Not Flop the Launch of your App

With the increased competition in the app marketplace, it’s more important than ever to make sure your app has a great user experience. In fact, according to an App Annie study, a great UX can lead to increased user satisfaction, loyalty and engagement by as much as 4x or more.

How to Effectively Plan a Go-To-Market Strategy for a New Brand

Building a new brand is not easy. Marketers are often faced with the challenge of how to effectively launch a new brand. The success or failure of the launch depends on many factors, one being the planning process. Without a proper go-to-market (GTM) strategy, the brand may fail before it even launches.

Why Meta Chose Us to Create their Brand

Ever wondered what goes into creating a brand identity? Check out this video to learn why Meta chose us to be their partner.

How to Launch a Successful Brand Campaign without a Budget

Brand growth is the key to success for any brand or company. With a budget tight and no budget for commercials or advertising, Flavilla teaches how to launch your own successful campaign without breaking the bank.

An Interview with Flavilla Fongang: How to Prepare your Tech Brand for 2023

The new year is here and with it, the promise of a fresh start. Sometimes, we find ourselves standing in our old ways and habits, preventing us from making the change we’ve been dreaming of. Or maybe you’re not sure what kind of impact your brand will have in the mainstream market. In this interview, Flavilla Fongang shares her thoughts on how to prepare your Tech Brand for 2023.