Employer Branding
Attract, Retain, Enrich
Winning over the best talent for your tech company
A.R.E. you enhancing your brand with valuable talent?
Attracting and retaining leading talent is fundamental for the success of any business. Employer branding plays a vital role in shaping a company’s image as a desired community to work within.
Community being a key word. 3 Colours Rule’s employer branding strategies are more effective because we build inclusive, working communities, where employees feel they belong and contribute proactively for everyone to benefit.
What is Employer Branding and why does it matter?
This is your company’s reputation and perception as an employer. You’re judged by candidates and customers on your values, culture, work environment, and the overall employee experience. If your employees don’t have positive experiences, your customers feel it.
ATTRACT:
A strong employer brand attracts high-quality candidates who are aligned with your company’s values, vision, and culture. It increases the likelihood of attracting leading talent.
RETAIN:
A well-defined employer brand fosters a sense of belonging and pride among existing employees. When teams resonate with the organization’s values, they are more engaged and motivated, leading to higher retention rates and increased productivity. So, they’re more likely to stay long-term, reducing the costs of hiring and training new staff.
Few employers will admit just how much it costs to replace a valued employee. It’s eye-watering!
ENRICH:
You’ll improve morale and productivity. Creating a sense of pride and loyalty among employees, leads to higher job satisfaction and increased productivity. Engaged employees are more likely to go the extra mile and contribute to the business’ success.
Brands who chose us as their trusted Employer Branding agency
What can 3 Colours Rule for our brand?
IN THREE:
- Reduce turnover rates of staff
- Increase productivity and morale
- Win more customers
How does 3 Colours Rule do it?
We’ll research, plan and implement an effective employer branding programme with our expertise and strategic thinking. We’ll bring valuable insights and support with an impartial viewpoint. This enables us to assess your brand from a candidate’s perspective to build an authentic and compelling employer brand.
Employer branding is vital for attracting and retaining top talent, gaining a competitive edge, and building a positive company culture. By building your business as an influencing brand, we enhance and establish you as desirable place to work, reducing long term costs and adding value your customer’s experiences too.
Take your Tech brand to the next level with us as your Employer Branding Agency
1
Brand discovery workshop
We run through a series of questions to understand everything about your brand, your vision, your business goals, and your market.
2
Brand Audit
Now that we know you and your brand, our team conducts in-depth research into the competitive landscape. We evaluate and refine (with directives), your brand strategy, brand identity and marketing activities.
3
Success Roadmap
After completion of your brand audit, we draft your bespoke D.A.C. roadmap to success. This covers all elements relevant to your brand, such as brand positioning, communication, value proposition, brand design identity, PR, personal branding and lead generation action plan.
4
Actions -
Time to grow
Now that the plan is set, it is time to activate. Of course, you’re not alone – you have a dedicated team of experts supporting the success of your brand, monitoring and guiding along the way.
Free your time by letting us look after your brand, while you focus on growing your Tech business.
Our clients have valued our ability to help them build a brand that truly represents them, so they can easily achieve their goals. We know how to decode the complexity of tech companies’ expertise into a language that is clear, unique, and appealing.
