DE&I Branding and Marketing
Inclusive marketing for diverse recruiting and talent retention
Specialists creating diversity in technology communities and inclusive employer branding
Are you achieving true diversity within your business? If a company isn’t fully inclusive, it can lead to opportunities in other markets being missed. Having a fully integrated team and positively presenting this throughout your communications, and essentially, your actions, leads to greater profits.
We’ll work with you to develop a comprehensive DE&I employer brand strategy that highlights your tech business’ commitment to diversity, equity and inclusion.
With our expertise and tailored approach, you can be confident that your employer brand will attract and retain a diverse workforce and stand out in a crowded job market.
Brands who trust us with DE&I employer branding
Why is diversity important?
Challenges we can help you overcome
Why is diversity important for business?
Diversity widens your business’ range of perspectives, experiences, and ideas. This encourages innovation, creativity, and problem-solving, leading to better decision-making.
How does diversity contribute to innovation in a business?
When you bring together people with a mix of perspectives, this leads to a wider range of ideas, creative solutions, and approaches to challenges.
What role does diversity play in attracting and retaining top talent?
Diversity plays a crucial role in attracting and retaining top talent. When businesses create inclusive cultures, their employees are more likely to stay with a company that values and respects their unique perspectives.
How does diversity impact customer satisfaction?
When a business has a diverse workforce, its employees are better equipped to relate to and connect with customers from different backgrounds. This understanding helps tailor products, services, and marketing efforts to better meet customer expectations, leading to increased satisfaction and loyalty
How can diversity improve a business's reputation?
Embracing diversity can significantly enhance a business’s reputation. Inclusive companies are seen as progressive, socially responsible, and forward-thinking, which can attract positive attention from customers, investors, and the general public.
Where do we start?
Our services focus on helping you identify new opportunities for growth and diversification, developing customised strategies to capitalise on them, and executing those strategies with precision and effectiveness.
Our team of experts has the expertise and experience to help you navigate the challenges of commercial diversity growth and achieve your objectives.
Book a call to arrange a complementary meeting.
How we do it
Our D.A.C. Brand Growth Model helps you achieve the success your tech
company deserves. You’re guaranteed to have a great team with a track
record of working successfully with companies like yours.
We support you with:
Brand discovery workshop
We run through a series of questions to understand everything about your brand, your vision, your business goals, and your market.
Brand Audit
Now that we know you and your brand, our team conducts in-depth research into the competitive landscape. We evaluate and refine (with directives), your brand strategy, brand identity and marketing activities.
Success Roadmap
After completion of your brand audit, we draft your bespoke D.A.C. roadmap to success. This covers all elements relevant to your brand, such as brand positioning, communication, value proposition, brand design identity, PR, personal branding and lead generation action plan.
Actions – Time to grow
Now that the plan is set, it is time to activate. Of course, you’re not alone – you have a dedicated team of experts supporting the success of your brand, monitoring and guiding along the way.
Barclays
In their campaign for talent attraction, we worked with Barclays to develop an adapted brand campaign that will speak to a specific community. It was a full 360 experience focused on the 3 pillars: brand engagement, social media communication and experiential events.
BRiM for Meta
To create BRiM, we created an inclusive brand that engaged the non-black and black communities to ignite the desire to work together for a common goal. BRiM has received continuous brand recognition, engagement and press coverage since its inception. The BRiM initiative has been featured in Campaign Magazine, Marketing Week, MediaTel and Mobile Marketing.
Redi for Meta & JLL
For Meta and JLL, we created an inclusive brand by bringing together untold stories to life. We addressed complex topics in a positive manner and how JJL and META initiatives will have an impact on diverse people and the real estate industry.
Complementary discovery meeting
Let’s start with a complimentary brand discovery meeting to find out if our agency is the right fit for you.
If you are ready to free your time by letting us look after your brand, while you focus on growing your tech business. Our clients have valued the difference we made in their lives. Maybe we can do this for you too.
