Category: Events & Webinars

Why Brand Culture is the Glue that Holds your Company Together

Your brand is the face of your tech company. So, what does it look like? Is it friendly, trustworthy and reliable? Do you have a good amount of diversity? If not, then attention needs to be paid to your brand culture.

82% of respondents said they believe culture is a potential competitive advantage – Deloitte’s 2016 Global Human Capital Trends survey

Do you want to achieve your business goals? Brand culture is the cornerstone of successful brands. However, there needs to be an extra focus on tech start-up brands.

When first developing your tech start-up, you will have minimal sales and trading partners. However, what you will have are your missions, visions and values. This is, in fact, the company culture that will enable you to attract investment and aid in the recruitment process to catalyse your company’s development in the right direction.

No matter how much you try to convince your customers that you’re an amazing tech brand, no one will be convinced if your employees don’t feel it. Creating a strong, unified brand culture and encouraging the shared belief that you provide value to customers is critical to success in today’s competitive marketplace.


Here are some benefits and tips from our fintech marketing agency on how you can utilise Brand Culture to benefit employees and achieve your business goals:

How Brand Culture Improves The Morale Of Employees In A Tech Company

One of the benefits of having a good brand culture in your tech company is improving and maintaining positive workplace morale. Positive workplace culture can help your company’s employees unite behind a single, shared objective and give them a framework for how to conduct themselves. At the same time, the business is being operated daily. This raises employee satisfaction at your business and, as a result, strengthens the brand loyalty of your staff.

Research conducted by Human Resources Management and Ergonomics demonstrated a direct link between upholding a positive brand culture and attracting and keeping the best workers for your team. (Figurska and Matuska, 2013)


Case study: Microsoft

“Our ‘growth mindset’ culture lets us try amazing things; we are innovating like crazy right now.”

Jennifer, Principal Developer Evangelist, Machine Learning

Microsoft is one of the largest tech companies in the world; this foundation has a family brand culture emphasising collaboration and teamwork. Microsoft firmly believes that its culture should be built around a growth mindset. It begins with the conviction that anyone can change their mentality, that everyone has the capacity to grow and develop, and that potential is nurtured rather than predetermined. Microsoft brand culture hopes to improve morale by constantly being inspired to use our technology and innovation to enable people to do more and achieve more because we are in awe of what humans are willing to do.

How Brand Culture Increases the Engagement of your Workforce

Employee engagement is the amount of personal investment employees experience within their workspace. A more positive company culture induces a more engaged force of workers. Tech companies with higher employee engagement are 21% more profitable (Haiilo, 2022). Higher workforce engagement would enable a more powerful effort to achieve your business goals.

Case Study: Mastercard

Mastercard is ranked the 4th highest company for employee engagement. Mastercard focuses on diversity and inclusion, flexible work and gaining continuous employee feedback. The company believes diversity allows a wider range of input and perspective and higher innovation. Their flexible work style allows employees to work where they feel most productive. Their continuous feedback allows employees to feel heard and regularly have input into bettering Mastercard’s work culture and maximising work engagement.


How Higher Productivity within your Tech Brand is Related to Brand Culture

If your company culture is negative, employees are less motivated, and productivity will be compromised. Employees who feel their voices are heard are 4.6x more likely to feel motivated to perform better work (Forbes, 2022).


Case Study: Google

Google ranks 6th in having one of the best tech company work cultures. Google have a high focus on mental well-being and teamwork. The company promote mediation sessions for their employees to allow them the mental capacity to maximise their productivity within work. Their focus on teamwork also allows colleagues to build relationships and share ideas in a fun, interactive way, which highly boosts interactivity.

How Brand Culture Improves Customer Satisfaction For Your Tech Company

Any brand wants to win over potential customers by giving them the best experience possible each time it engages with them. Customer and employee satisfaction are closely related; studies have shown that when both are high, employees are more inclined to represent their employer’s brand favourably. This psychological cue shows that employees can ensure customer happiness while representing the brand.

A positive organisational culture that promotes a joyful, energised brand culture directly results in a commensurate boost in the sales and productivity of your IT firm. A positive brand culture that is visible to the public is a strategy to attract potential customers.

Case Study: RackSpace

According to Money Nomad (2017), RackSpace was ranked number 1 for having the best customer service due to the ‘Fanatical support’ they offered to their customers. The premise of Rackspace’s fanatical support is to ensure the importance of finding solutions for customers’ difficulties. Even when the problem doesn’t involve your business, consider methods to make your clients’ life easier if you want to elevate your customer service to a new level.


Tech Companies with a Stronger Brand Culture have Increased Revenue and Profit

An emphasis on a good work culture produces higher engagement, higher productivity, improved morale and a better customer experience. With these benefits in mind, companies with strong cultures have 4x more revenue growth (Forbes, 2022). Therefore, work culture doesn’t just improve your company’s internal aspects but also increases revenue.


Case Study: Microsoft

When Satya Nadella became CEO in 2014, there was a huge aim to adjust the work culture. Microsoft started to emphasise the importance of having a growth mindset instead of a harsh and pressured environment. Microsoft’s market value went from $300 billion in 2014 to $2 trillion today. Although this increase in revenue isn’t solely from company culture, the statistic displays an incredible development in Microsoft.


A tech brand’s culture is a major component of its ability to succeed in the market. A strong culture makes employees feel invested and motivated. This is why companies like Apple and Google have such loyal followings. Give yourself an advantage against your competitors, and get started today on improving the work culture in your tech brand!

Asian man with glasses looking to the side

The Fintech Marketing Agency Shares Best Tips and Tricks for Money 2020

This is your helpful guide to attending the event from a fintech marketing agency

The Money20/20 event is one of the largest and most influential FinTech conferences in the world. As a fintech marketing agency, we wanted to share some strategies to make the most of your time at Money 2020. You are not just attending this conference to learn, talk or listen – you are here to find leads, create relationships and achieve business objectives. Your relationship with other attendees determines how effective you’ll be at achieving these goals.

Here are a few tips from our fintech marketing agency on how you can easily make the most out of your Money 20/20 experience:


Prepare yourself for a challenge.

The first thing you should do before attending this event is to find people who have attended Money 2020 before and can guide you through all the challenges that await at this event. Speak to colleagues, connections or clients who have been there before and know what it takes to be successful at Money 2020. Don’t go alone, go with someone who will help you find ways to overcome any obstacles that may arise during this conference.

In addition, you also need a clear goal for why you are attending this event in the first place. Having a clear goal will help keep you focused on what matters most: identifying defined prospects or learning new things and meeting new people who share similar interests as yours. It will also stop you from wasting precious time doing things that aren’t related to your overall purpose for attending this conference.


Check out the agenda and mark the events that are relevant to you.

First, check out the agenda and mark the sessions and networking events that are relevant to you. You may be interested in learning about how blockchain technology could affect your business or getting tips for developing an app for Apple Pay.

Second, arrive early! Registration starts at 9:00 am, but lines can get long as soon as 8:30 am. If you’re planning on attending multiple sessions, try arriving early enough to attend one or two that are before your first presentation. That way you can get some networking done before being whisked away into another room for a presentation.

Finally, take advantage of breaks between sessions by meeting people from other companies and discussing topics that aren’t related directly to your work. You never know who might have connections that could help with something unrelated but still important!


Have a backup plan in case things don’t go as expected.

It’s always good to have a backup plan for any situation that comes up during the Money 2020 conference. That way, if something happens unexpectedly, you’ll be able to quickly adjust and find something else that interests you.

Set aside enough time for networking. This is a great opportunity for networking with other attendees, exhibitors and potential partners, so make sure to take advantage of it! Make sure to schedule enough time for networking so that you can meet everyone who’s attending the conference and talk about business opportunities or partnerships that might come out of the event. (If there’s no time scheduled specifically for networking, try making an appointment with someone before or after their session.)

Don’t forget about relaxation! While it’s important to keep busy during Money2020, don’t forget about taking breaks from all of your activities and just relaxing for a minute or two every once in a while.



Bring all your gadgets, they will help you be more productive, but remember to be mindful of the battery life.

First of all: bring all your gadgets. They will help you be more productive, but remember to be mindful of the battery life. You don’t want to be caught without a way to charge up when you need it most!

Next, take advantage of all the networking opportunities afforded by Money 2020. Whether you’re meeting fellow attendees or speakers and investors, get out there and talk about what excites you about FinTech! And don’t forget that social media is another great way to network—so make sure you’re sharing pictures from your trip on Twitter and Instagram so everyone knows what a good time they could be having at Money 2020 if they weren’t stuck at home working (or whatever).

Finally, don’t forget about the parties! There are always great after-parties with free drinks and food at events like this one—and at Money 2020 in particular, where our team has been known to throw some pretty epic bashes (just ask any of our past attendees).


Be friendly, focus on getting to know people better and explore new opportunities – it might work in your favour in the future.

A lot of people come to Money 2020 with their own agenda, but if you’re friendly and approachable, you’ll be able to meet some really interesting people. If you’re there to establish business connections or make new friends, don’t be afraid to show it!

Focus on getting to know people better.

You might think that everyone at Money 2020 will already know each other—and that’s true for some—but there are also lots of amazing opportunities for new connections and relationships. Try your best not to get sucked into conversations about the latest technology or trends and focus on getting to know people better.

Explore new opportunities – it might work in your favour in the future: Don’t be afraid to ask questions about what other companies are working on. You might just find something interesting enough for use in your own company!


Get ready to take notes and learn.

Always keep an open mind to new ideas, discuss them with others and use them to improve yourself. At Money2020, you will be exposed to the best minds in FinTech and learn about the latest innovations from start-ups and established companies alike. You will get a chance to connect with other professionals from across industries, who are also interested in learning more about how technology can be used to disrupt financial services.

The event has become known as an opportunity for attendees to learn from peers while sharing their own ideas and insights into how technology can be applied in different ways.

It is also an opportunity for attendees to network with industry experts and potential clients during networking breaks throughout each day. The atmosphere at Money2020 is always friendly and relaxed so feel free to walk up to anyone who looks interesting!



As a fintech marketing agency, we know Money20/20 is the meta of fintech and loads of opportunities during this event. So make sure you’ll have something important to show for it. The Money 20/20 conference is the best place to meet executives and business heads from the most important emerging fintech companies. They are all in one place, so you don’t have to travel around the world to talk to them. As long as you choose good examples of FinTech products and services and present your company or startup as an expert, you’re almost sure of closing some deal at the event. Networking intensively and putting all your effort into finding the right partners for your future success, could be a turning point for your company that will eventually help it change the FinTech industry by bringing more transparency, reliability and security to the digital currency market.

Check out our Youtube vidsight series for tech companies.

Good luck!

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