Everyone uses social media, but more especially a lot of brand needs to use them for their communication plan to reach their target audience.
They are essentials and it’s super fun to strategize and find multiple ideas of content you can create to catch the attention of the potential client.
But you can also find yourself out of creativity and stuck because your content is not interesting anymore for your audience.
In this situation, you can ask yourself; What you should do? What can be interesting for your brand content? How can I use the full potential of all my social media? What can I do with the new feature the platform proposes?
Your wish is to post valuable content. You want engagement, virality, retweets, likes, shares, followers …
Let us give you some new ideas to create content that will suit your values and your audience.
1) Use video
It has been proved by statistics from the social media platforms, the video format is more engaging than image and link. Videos catch the attention of your audience and allow you to create a different sort of content for your brand.
So if you need to create new content always ask yourself; “Can I make it a video ?”
2) Use GIF
Be careful with the GIF, sure GIF are videos and they are funny so they are very entertaining for your audience, BUT, too many GIFs kill the fun! So use them with caution.
3) Do Live
Live are a great way to increase the involvement of your audience in your tech brand because they feel closer to you. Live create a direct interaction as if you were talking with a friend and allows your audience to gives you feedback/advice or ask your question that you can answer directly.
4) Behind the scene
Same as the live, behind the scene image and video increase the involvement of your audience because they can feel closer to your brand and your team.
5) Use numbers
People are very interested in charts or graph when they are easy to read. They can learn a lot of things about your product/service or different facts on your market.
6) Ask question
You can also ask a question to your community on every content you create. Those questions favorise interaction and people will feel considered.
7) Use infographic
Infographic can be used for graph and charts but also to give useful information. The next time you find an interesting study about your industry, see if you can turn some information of the statistics into a chart or graph.
8) Ask for reviews & feedback
Create content in which you ask people for their reviews and feedback, this sort of content can help you improve your products/ service and even give you an idea for a new product.
9) Create a contest
Running a contest is an inexpensive and easy way to achieve measurable results (comments, share, like, follow …) for your social media goals.
You can create a contest whenever people will always be happy to participate.
A contest can also create a buzz around your tech brand for an event, for example, if you are launching a new product, you just hit a milestone, it’s the brand anniversary…
Don’t forget people always love free stuff!
Here are a few things you can ask your followers to do to participate:
Tag a friend
Share a post
Tweet with a hashtag
Post a photo and use your branded hashtag
10) Repost your customer content
User-Generated Content is defined as any type of content that has been created and published on social media platform by a customer or, using a better term, fans. It refers to pictures, videos, testimonials, blog posts, and everything related to your brand universe.
User-Generated Content allows you to get to know your audience better and to have original content.
In addition, User Generated Content increases target engagement and conversion rates.
11) Partner with another brand
This type of content is harder to create because it needs more organization than most content we mentioned before.
The content needs to be useful for you and the brand with which you are associated.
Both of you will have to share it or re-share each other’s social media post about the content.
This type of partnership helps you reach new audiences but also confirm your product quality or your expertise.
We hope those 11 content ideas will help you make your tech brand social media more interesting and inspiring for your audience.
Share this article with your team and now it’s time to create!
This article was written by Ambre Kerleau
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